Personalization is everywhere, from clothes that are selected for us and delivered to our homes, to the ads we see, to the movies we stream. It’s no surprise that employees expect that same level of curated experience in the workplace. And yet, evidence abounds to the contrary. The proverbial black hole of recruiting is still the bane of existence of everyone who has applied for a job online and has heard nothing back. Companies still tout “self-directed career advancement” as a positive quality while employees don’t even know what opportunities may be available to them and long for guidance and support. Benefits departments offer subsidized childcare, while offering pet insurance would be more beneficial (and less costly!) for a forgotten portion of the employee population.
