Quincy Valencia's Analyst Perspectives

A decade ago, organizations were sold on best-of-breed technology stacks. In the world of human capital management, that meant a separate system for each of the myriad processes that make up a worker's life span with a company. The approach seemed to make sense because a single system cannot be the best at everything, can it? Is it realistic for a single provider to create the most advanced applicant tracking, onboarding, learning, payroll, compensation, performance management, succession planning, benefits management and off-boarding system – all in one platform. And so, individual process owners purchased the software that would perform its single task better than every other system, and the Monster Stack was born.

Ventana Research recently announced its 2023 Market Agenda for Human Capital Management, continuing the guidance we’ve offered for two decades to help organizations derive maximum potential from workforce- and people-related technology investments and initiatives. In crafting this Market Agenda, we focused on three critical themes top-of-mind for both HCM vendors and buyers: Organizational resiliency, employee engagement and utilizing digital technology to derive deeper insights into the state of the workforce so that leadership can take action to promote retention and growth.

Since its inception, HCM software has upended how people interact with their workplace. Paper resumes have given way to online applications. Physical time clocks have largely disappeared in favor of apps or clocks housed within a point-of-sale system. Even benefits enrollment has entered the digital age, adding tools like decision-support modeling to help enrollees determine which of the myriad offerings will better fit their specific circumstances. This digital transformation does more than just improve productivity and drive compliance. It helps to create an experience for workers that can build trust and engagement. In our research, 64% of organizations indicated that delivering a superior employee experience is a top priority. We assert that by 2025, two-thirds of organizations will require artificial intelligence (AI) in all HCM and adjacent systems to curate personalized experiences for all workers to drive engagement, productivity and retention. UKG, a company founded in 2021 by the merger of two HCM technology giants, Ultimate Software and Kronos, excels in this arena.

I spent years in the talent acquisition space, and I think that at least several months of that time – cumulatively – was spent just trying to get people to calm down. Talent acquisition is a critically important business process, but if I had a dollar for every time I had to remind someone that there really are no recruiting emergencies, I’d be a wealthy woman.

In my more than two decades in the world of human resources and human capital management technology, I have never seen a topic become so completely ubiquitous so quickly as has employee experience. This is great news from my perspective. As I addressed in this recent analyst perspective, market factors have forced organizations to acknowledge the tremendous bottom-line value of an engaged workforce, and that engagement is wholly dependent upon an employer's commitment to providing a personalized, well-rounded experience.

Personalization is everywhere, from clothes that are selected for us and delivered to our homes, to the ads we see, to the movies we stream. It’s no surprise that employees expect that same level of curated experience in the workplace. And yet, evidence abounds to the contrary. The proverbial black hole of recruiting is still the bane of existence of everyone who has applied for a job online and has heard nothing back. Companies still tout “self-directed career advancement” as a positive quality while employees don’t even know what opportunities may be available to them and long for guidance and support. Benefits departments offer subsidized childcare, while offering pet insurance would be more beneficial (and less costly!) for a forgotten portion of the employee population.

I am excited to announce that I have joined Ventana Research to lead our market coverage of our Human Capital Management expertise, including focus areas of Continuous Payroll, Employee Experience, Learning Management, Talent Management, Total Compensation Management and Workforce Management.